We have first-hand experience of the power of technology development and application; it creates new user experiences, impactful solutions to challenges and opportunities and creates intellectual property to protect business interests. Companies that market new technology also elevate their brand by reinforcing their commitment to innovation.
Whether projects are inspired by new technology or market needs, it's ultimately the alignment of both that will lead to substantial innovation and commercial success.
Our team researches, applies and integrate technologies into early-phase concepts through:
- Sourcing and the novel application of established and emerging technologies
- Combining client, PDD and partner technologies and capabilities
- Invention - including creating intellectual property strategies to circumvent existing patents.
With knowledge of the underlying engineering science, we conduct experiments to characterise technology properties, assess feasibility, optimise performance and translate technology concepts into commercial product.
Our keenness for inventive thinking has created many world-first products, and the scores of commercialised patents are testament to the value created for our clients.