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Welcome to Pulse, the blog of product and service design innovation consultancy PDD. We're here to share our inspiration, our passion, our observations and the things that make us go hmm.

PDD at the Surface Design Show 2017

10/Feb/2017

PDD at the Surface Design Show 2017

The Surface Design Show is an annual event showcasing the latest internal and external surface materials and architectural lighting. We went along this year to see what’s new and inspiring in the world of surface materials. Here’s a roundup of what caught our eye… Read more

CES 2017 highlights growing concerns over global air pollution and its associated health impact

2/Feb/2017

CES 2017 highlights growing concerns over global air pollution and its associated health impact

With more than 80% of people living in urban areas and air pollution a hot news topic, it was no great surprise to see that one of the biggest themes at CES this year was ‘air quality’. But it was not the global brands picking up on this theme; instead it was interesting to see some exciting products from startups addressing the global air pollution problem. In fact, the most popular area of the event was in the EUREKA area where there were a few hundred startups. Read more

Patient Centred Design – Is the Pharma industry playing catch up?

8/Dec/2016

Patient Centred Design – Is the Pharma industry playing catch up?

The consumer goods sector (FMCG, apparel, automotive, electronics) has always had greater freedom to explore design research in comparison to the Pharma industry, which is significantly more restricted. One of the problems with a stricter and more constrained set of rules is that it can curb innovation... Read more

IFA 2016: Smarter homes, healthier, sustainable and better connected

25/Oct/2016

IFA 2016: Smarter homes, healthier, sustainable and better connected

IFA exhibition provides a strong indication of what to expect in the consumer market for 2017. This year’s event focused on products and experiences intended to make homes smarter, healthier, more sustainable and better connected. Read more

Alternate worlds – What can pharma learn from other industries?

14/Sep/2016

Alternate worlds – What can pharma learn from  other industries?

In my recent blog post on patient-centricity, I highlighted that the pharma industry has over the past years embarked on a journey towards more patient-centricity and that this trend actually has broad support across key players. At the same time, even with the best of intentions, it will take time for this new ethos to be truly embedded in the business practices of all pharma companies. Read more

PDD rolls out successfully its Innovation Training programme in Asia

18/Aug/2016

PDD rolls out successfully its Innovation Training programme in Asia

One of PDD’s objectives has been to build on the success of its Innovation Training programme and expand it into Asia. Last year, PDD organised several taster HCD workshops during IXDC and delivered a private customised workshop to one of its clients in Asia. PDD’s first Asia specific public 'Accelerating Innovation through Human-Centred Design (HCD)' workshop took place in Shanghai on 19th and 20th July, and thankfully it occurred just before the heatwave hit 40℃! Read more

A great day out at the 30th J.P. Morgan Corporate Challenge

9/Aug/2016

A great day out at the 30th J.P. Morgan Corporate Challenge

A couple of weeks ago, PDD’s London team took part in the J.P. Morgan Corporate Challenge®. The 5.6K run was to raise funds for charity, Age UK. It was a great opportunity for some good old team bonding and camaraderie... Read more

How much Human Factors Usability is needed to prove a device is safe, effective and usable?

20/Jul/2016

How much Human Factors Usability is needed to prove a device is safe, effective and usable?

In my career I have been lucky enough to gain varying perspectives on the role of usability during the development of medical devices. I’ve worked as part of a design team with a responsibility for concept generation, preliminary research and detailed design. I’ve also worked as part of a human factors team with a broader remit for integrating human factors process across an organisation. One thing experience has taught me is that there is no ‘one size fits all’ when it comes to usability work. Read more

Virtual Reality (VR) in healthcare - focusing on the user need

28/Jun/2016

Virtual Reality (VR) in healthcare - focusing on the user need

Last Thursday I got the opportunity to learn about the latest and greatest in VR and its applications in healthcare, courtesy of Health Tech Women. Over the course of 2 hours, the Virtual Reality Breakfast event in London showed how VR really is no longer just about video gaming and is being used to transform healthcare across a range of therapy areas. Read more

How patient-centric is the pharma industry?

14/Jun/2016

How patient-centric is the pharma industry?

In this first post of a three-part series, I look at the state of patient-centricity in the pharma industry today. In recent times, the pharma industry has increasingly adopted the mantra of “patient-centricity” which aims to put the patient at the heart of the company’s operation. Read more

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