Extract: Personal Care edition

Welcome to Extract, a series that explores different sectors and asks 'what will they look like in the future?' In this edition, we focus on personal care, a sector which has seen dramatic change over the last few years and will grow even more in the next ten.

From products that help keep our teeth clean to those that claim to keep us looking youthful, the personal care market has something for everyone. But these products are not just 'skin deep', they deliver on emotional levels, building confidence, defining cultural rituals or providing new experiences.

Here, we look at the new products and (future) technologies that enable real-time monitoring, evaluation and prediction as well as how brands are attempting to engage peoples' emotions through sight, sound and touch.

We hope you enjoy our thoughts and observations.


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